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Bekeme Masade Bekeme Masade
Visionary Leader, Transparency Advocate, Change Pioneer & More

Visionary Leader

Bekeme Masade has 14 years work experience spanning new business development, auditing, corporate sustainability and responsibility, business ethics and corporate culture, strategic planning and management, non-profit and rural development, project design and implementation, public-private partnerships and enterprise development. Her work experience spans the private sector, public sector, civil society and academia.

Bekeme over the years has consistently and resolutely developed innovative projects which are aimed at propelling the nation to greater heights. Her vision, creativity and dynamism over time have led to collaborations and the creation of internationally recognized brands dedicated to progress and sustainability.

Transparency Advocate

The founder of several companies which are thriving excellently, Bekeme is constantly deriving new ways to drive positive change. CSR-in-Action is a registered social enterprise that is devoted to the advancement of social ethics, social responsibility and corporate governance in Africa. The company is the foremost independent ethical action network and consultancy for collective social responsibility and corporate governance in West Africa with a viable platform for actionable initiatives and has driven advocacy through a myriad of platforms across the nation and beyond.

Change Pioneer

Her vision is to drive social action in Africa towards creating sustainable shared value, by being a one stop, fit-for-purpose, supportive partner of all social investment stakeholders. CSR-in-Action is a registered entity which has been granted Special Consultative Status with the United Nations Economic and Social Council (ECOSOC), and is the first private sector member of the United Nations Framework Convention on Climate Change (UNFCCC) and is a member of the United Nations Global Compact (UNGC) and the Nigerian Economic Summit Group (NESG).

Best Practice Consultant

Identifying the massive potential for growth in the corporate world and the gaps therein and motivated by her belief in the necessity of sustainability to ensure positive growth, she carved out CiA Consulting from CSR-in-Action to properly fill this gap. CiA Consulting is a registered consulting firm that is devoted to the advancement of social ethics, social responsibility and corporate governance in Nigeria, and in maintaining our standard all round in accordance to global best practices.

She and her organisation have provided services to blue chip companies, multinationals and non-profits alike.

Social Enterprise Communications

A consummate professional, a writer and public relations specialist whose core competences are social enterprise communications strategy and implementation, Bekeme has worked in project management and policy performance measurement and evaluation with the Royal Borough of Kingston and Surrey County Council, both in the UK. While there, she copiously conducted stakeholder engagements, took part in the designing of social policy frameworks as well as mechanisms for monitoring and evaluating activities of the councils ranging from housing, environmental management, supplier management to overall performance. She is a Partner at leading reputation and brand management firm Zenera Consulting, who have provide services to companies like the Nigerian Stock Exchange (NSE).

International Recognition

In June 2015, the German Federal Foreign Office invited Bekeme, as a renowned policy maker and private sector leader to represent Nigeria, alongside other African nationals to understudy the German green economy - Energiewiende - and sustainability with a view to localizing the principles for economic diversification in Nigeria. The educational trip included visits to key persons in the Foreign Ministry, Environment Ministry and business leaders in Extractive Industries and the Green Economy.

In 2014, the Heinrich Boell Foundation, an international think tank on governance, invited her and a handful of other enterprising Nigerians in the civic space for a week long retreat to dialogue on the way forward for the nation.

Educational Achievements

Bekeme is an Emerging Leader of the Harvard Kennedy School and holds a Merit in International Human Resource Management & Employment Relations (MSc) from the prestigious University of London, Queen Mary College. She is a Second Class Upper Bachelor of Arts graduate of the University of Lagos and has partaken in many social and ethical facilitation and courses including leadership, organizational therapy, public relations, organizational change management, cross-cultural management and equality and diversity.

Mentoring a Nation

Bekeme is a motivational speaker and mentor. She was selected to participate as one of 5 select persons at the US Consulate Election Day Youth Panel, 2013 and to be a Mara Mentor - the mentoring platform founded by Ashish Thakkar, one of the youngest billionaires in the world, 2014.

With a strength of will and charge that belie her years, Bekeme continues striving to find ways to motivate Nigeria and Nigerians; strategizing, creating and conducting projects that not only give a sense of purpose to Nigerians at large but to make this nation one that meets international standards on all levels. She established the Good Citizen initiative to particularly pursue her ambition to educate one Nigerian at a time on the true meaning of nationhood.

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